Lead Tracking

How do you know what efforts are making you the most money? Why, intelligent tracking of course! By first knowing what success means to you, we create metrics to measure progress and then use that data to hone in on what works in order to achieve those goals. Our data driven approach focuses on:

• Capturing Every Lead – We track how anyone inquires about your business, whether it is a call, form submission, you name it.

• Lead Source Attribution – You don’t know what marketing efforts are working if you don’t know where they come from. We’ll help you accurately track and attribute leads to a specific source, allowing for more informed business decisions.

• Analyzing Lead Quality for Future Success – Not all leads are created equal. We can analyze the quality of your leads and make optimizations accordingly to increase your campaign’s performance, allowing you to make the best possible ROI.

Ultimately, knowing more about your customers, how they interact with you, and the different actions they take leading up to a conversion will help you make smarter decisions about where to invest, all while showing the impact of your marketing activities.

Have a question for us? Whether you need an expert opinion or help formulating a strategy for your business, we’d love to hear from you.